• Leverage various data sources to identify gaps and opportunities for improving visibility of the brand where people are searching for information • Support ongoing maintenance and improvement of existing content inventory, including technical hygiene and content optimization • Collaborate with content writers to ensure SEO best practices are incorporated into content creation workflows • Play a lead role in ongoing test-and-learn initiatives related to content optimization for search engines and AI answer engines • Monitor and analyze content performance using tools like Google Search Console, SEMrush, Ahrefs, and Adobe Analytics • Compile data from multiple sources to identify trends and anomalies to be used as context alongside high-level KPI reporting • Stay up to date with the latest trends in search such as AI overviews and LLMs.