• Own the global marketing strategy and joint go-to-market planning for AWS and priority technology alliance partners • Build and execute integrated co-marketing campaigns including digital programs, events, content, webinars, marketplace initiatives, and field activation • Partner closely with AWS Alliance Managers and partner marketing counterparts to align on shared growth objectives • Drive measurable pipeline and revenue contribution through partner-sourced and partner-influenced initiatives • Manage AWS Marketplace marketing initiatives, including co-sell readiness, campaign development, and performance tracking • Develop joint messaging and value propositions in partnership with Product Marketing • Enable Sales and Field teams with partner-focused assets, campaigns, and activation toolkits • Track, report, and communicate performance metrics, pipeline impact, and ROI to stakeholders and executive leadership • Manage co-marketing budgets and MDF funds to maximize return on investment • Identify new opportunities within the AWS ecosystem (e.g., ISVs, marketplace promotions, industry campaigns) to expand reach and impact