• Develop and own Loop’s content strategy across the funnel: thought leadership, data-backed reports, real-world case studies, and brand-led storytelling. • Design, orchestrate, and govern AI-powered content systems that can scale quality, consistency, and personalization. • Act as editor-in-chief for Loop’s marketing org—setting standards, reviewing high-impact work, and ensuring every story, campaign and moment feels unmistakably “Loop”. • Work closely with Product Marketing, Customer Marketing, Partnerships and Data to turn product usage, returns trends, and Gong calls into the Loop story that builds our category. • Become the primary content and SEO owner of the Loop website, testing headlines, updating meta descriptions, writing blogs and case studies, etc. • Create (and coach others to create) content that is opinionated, differentiated, and impossible to ignore. • Develop content for brand campaigns that build credibility with the right audiences.