• Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions. • Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’. • Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success. • Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations. • Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs. • Forecast audience and campaign performance benchmarks to provide optimization diagnostics. • Manage and mentor small team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling. • Comfortable developing business relationships with AdTech partners to manage and source data. • Comfortable working with and delivering concrete requirements to reporting & engineering team that will enable reporting-ready data & deliverables. • Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks.