• Own and evolve Jiffy’s lifecycle marketing strategy across email, SMS, and other owned channels. • Design and manage full-funnel lifecycle programs, including onboarding, activation, conversion, retention, reactivation, and win-back. • Build and optimize automated journeys using behavioral, transactional, and preference-based triggers. • Develop lifecycle messaging that educates, inspires, and supports creators and small business customers—not just discounts. • Partner with paid social, SEO, and content teams to align lifecycle efforts with acquisition and demand creation strategies. • Collaborate with product, merchandising, and analytics teams to ensure lifecycle messaging reflects inventory, promotions, and customer intent. • Own experimentation and testing across subject lines, messaging, offers, timing, and channel mix. • Analyze performance across lifecycle KPIs (conversion rate, repeat purchase rate, LTV, churn, engagement) and translate insights into action. • Maintain a strong cadence of reporting and communication to keep stakeholders aligned on performance and learnings. • Ensure best practices around deliverability, compliance, and customer experience.