• Own the technical backbone of our GTM marketing stack. • Design and build the tracking infrastructure that powers our paid acquisition. • Build and maintain server-to-server conversion integrations for Meta, Google Ads, and other paid platforms. • Own tracking hygiene end-to-end: UTM standards, pixel coverage, event schemas, and identity resolution. • Define the canonical customer/lead object, key events, and the attributes that power segmentation and personalization. • Build pipelines that populate profiles with the richest possible signal: behavioral, transactional, and engagement data. • Define identity resolution so leads and customers are recognized consistently across every tool and touchpoint. • Drive faster, cleaner customer data into Braze to achieve better segmentation and better results. • Build and evolve marketing workflows leveraging tools such as Make.com, Braze, and HubSpot with reliability and observability baked in. • Identify gaps in the stack and make the case for solutions.