Role Description

The Copywriter is responsible for producing clear, compelling, and strategically aligned written content that supports the company’s marketing and communications initiatives. This role requires exceptional writing skills, strong editorial judgment, and the ability to translate complex industry topics into engaging, accessible content. The Copywriter will collaborate closely with the Director of Marketing and Communications, subject‑matter experts, and cross‑functional teams to develop high‑quality materials that reinforce the company’s brand and thought leadership position.

Essential Responsibilities

• Thought Leadership & Long‑Form Content:
  • Develop thought leadership pieces that position the company as an industry expert and trusted voice.
  • Research and write long‑form content such as whitepapers, articles, reports, and industry insights.
  • Conduct interviews with internal experts to gather information and strengthen content depth.
• Marketing & Communications Support:
  • Support the Director of Marketing and Communications in developing long‑form content, industry‑focused materials, and internal communications.
  • Draft copy for newsletters, announcements, presentations, and other communication channels.
  • Prepare Requests for Proposals (RFPs) for Property & Casualty (P&C) and Employee Benefits (EB).
• Editorial Quality & Brand Alignment:
  • Ensure all written content aligns with brand voice, tone, and messaging guidelines.
  • Edit and proofread materials for clarity, accuracy, grammar, and consistency.
  • Maintain editorial standards and contribute to the development of style guidelines.
• Research & Industry Awareness:
  • Stay informed on industry trends, competitor messaging, and emerging topics.
  • Use insights to craft relevant, timely, and authoritative content that supports business objectives.
  • Monitor industry publications and market developments to identify new content opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 3–5 years of professional writing experience, preferably in insurance, financial services, or a related industry.
• Experience producing long‑form content and thought leadership pieces.
• Prior experience supporting marketing or communications teams is preferred.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Ability to translate complex concepts into clear, engaging content.
• Strong research skills and the ability to synthesize information from multiple sources.
• Familiarity with brand voice development and editorial style guidelines.
• Ability to manage multiple projects, meet deadlines, and adapt to shifting priorities.
• Strong collaboration skills and the ability to work effectively with cross‑functional teams.
• Proficiency in Microsoft Office; experience with content management systems is a plus.

Equal Employment Opportunity

At World Insurance Associates (WIA), we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. WIA is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation, or Veteran status. In addition, WIA makes reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant or employee with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

To Executive Search Firms and Staffing Agencies

World does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered World’s property, and World will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting World’s Human Resources Talent Department.