• Work closely with Sales to develop and execute a strategic plan & track progress to key objectives • Regularly visit customers to identify new business, discuss ongoing projects including areas of concern & future needs • Assist in solving problems and providing test support; be the central point of contact during critical issues between customer and factory teams • Act as an advisor to our customers by providing memory architecture advice, memory product recommendations, delivering technical trainings and developing solutions • Work with marketing and development teams to evaluate feasibility of specific new products or features and ensure customer specifications are met • Coordinate lab-related activities that support the design-in/validation process