• Develop and create buy-in on a multi-year vision for MarTech and Automation, establishing clear success metrics and defining in-and-out of scope priorities • Shape a complex "buy vs. build" portfolio of capabilities, taking responsibility for vendor selection, integration, and discontinuation while directing the development of our proprietary in-house solutions • Apply marketing science and measurement methods, including Marketing Mix Modeling (MMM or similar experience) and conversion lift studies, to precisely assess and increase incremental effects from marketing investments • Lead large-scale automation transformations throughout the marketing value chain • Focus on initiatives in Creative/Content, Campaign, and Pricing automation • Continuously develop the strategy toward highly personalized, "CRM-first" interactions • Work closely within a matrixed organization, coordinating with Media, Go-To-Market (GTM), Category Experience, Regional Marketing, and Central Marketing groups • Align on shared initiatives via OKRs • Operate within the empowered Product Operating Model, owning the product outcomes, not just the delivery against requirements • Act as an inspiring leader and steward of the MarTech space • Lead a team of highly skilled Product Managers with diverse domain expertise