• Lead the tactical rollout of Tensure’s repositioning as a FinServ-focused platform engineering firm — the new website and messaging are built, and you’ll take them to market • Build the campaign infrastructure and supporting assets (pitch decks, one-pagers, case studies, sales enablement materials, landing pages) that bring the new positioning to life • Coordinate the launch across channels so the market hears a single, clear story • Work with our paid media agency to build and execute demand generation programs targeting financial services decision-makers (engineering leaders, CTOs, VPs of Platform, Heads of Infrastructure) • Develop and optimize multi-channel campaigns (email, paid, organic, events) with clear attribution and ROI tracking • Partner closely with Sales to align marketing efforts with revenue goals and priority accounts in banking, payments, lending, insurance, and wealth management • Define and execute a content strategy that positions Tensure as the go-to platform engineering partner for financial services • Collaborate with engineers, Solutions Architects, and Practice Directors to turn deep FinServ and platform engineering expertise into compelling thought leadership (blogs, whitepapers, case studies, webinars) • Own the company website post-launch — optimize for SEO, conversion, and lead capture as the new positioning hits the market • Continuously refine our digital presence to reflect Tensure’s evolving work and wins in the FinServ platform engineering space • Monitor and report on site performance, traffic trends, and lead conversion metrics • Develop and manage Tensure’s social media presence, with a focus on LinkedIn and relevant FinServ and engineering communities • Build engagement strategies that amplify our people, our expertise, and our point of view on platform engineering in regulated industries • Support employer branding efforts to attract top-tier engineering and consulting talent • Plan and execute events — both virtual and in-person — including webinars, roundtables, sponsorships, and FinServ industry conferences • Identify and cultivate co-marketing opportunities with technology partners (AWS, Azure, GCP) and FinServ ecosystem players • Represent Tensure at industry events and help our leadership team do the same • Source, manage, and hold accountable a network of specialized vendors and freelancers (design, copywriting, paid media, video, etc.) • Build processes and playbooks that make the marketing function repeatable and scalable • Hire and mentor your first direct report within the first year, with a vision for growing the team over time