• Support the end-to-end planning and execution of conferences, vertical events, field marketing events, webinars, and brand activations. • Assist in developing event timelines, run-of-show documentation, staffing plans, and logistics checklists. • Help secure venues, manage booth assets, order materials, coordinate shipments, and maintain inventory. • Manage pre-event tasks including registration, speaker prep, attendee lists, briefing documents, and internal communications. • Coordinate with external vendors, including AV teams, printers, caterers, and production partners to ensure seamless execution. • Assist in managing contracts, budgets, POs, and invoices, ensuring accurate and timely processing. • Organize shipping logistics, booth setups, lead capture systems, and onsite operations. • Serve as onsite support during events, assisting with setup, registration, activation management, attendee experience, and tear-down. • Troubleshoot issues in real time, escalating to the Head of Experiential Marketing when needed. • Represent the brand professionally and help ensure a smooth, memorable attendee experience. • Collaborate with cross-functional partners across Brand, Integrated Marketing, Content, Demand Gen, Product Marketing and Sales, to ensure event alignment and readiness. • Provide regular updates on timelines, deliverables, risks, and next steps. • Help prepare executive stakeholders for speaking engagements and event appearances. • Track event metrics including attendance, engagement, lead capture, logistics costs, and operational performance. • Assist with post-event recaps, performance summaries, and recommendations for improvement. • Maintain internal documentation, event calendars, asset lists, and budget trackers. • Help develop SOPs, checklists, and repeatable processes that improve efficiency and consistency across events and regions. • Research new experiential trends, technologies, and creative approaches to enhance event quality. • Support adoption of event management tools and systems.