• Development of territory and account-specific sales plan. • Implementation/execution of sales plan to meet assigned sales quotas. • Adjustment to sales plan in accordance with changing company and customer needs. • Engage in accurate forecasting and sales pipeline management activities. • Proactive utilization and maintenance of CRM database. • Deliver technical/scientific seminars and presentations on Illumina products/solutions and their capabilities to customers. • Demonstrate role and relevance of Illumina’s product portfolio and provide consultation to customers on same. • Demonstrate command of scientific knowledge to engage in collaborative and consultative sales process. • Proactively monitor emerging market trends and customer needs in order to identify new opportunities to create value for our customers. • Effectively collaborate cross-functionally across company regardless of geographic location, in order to achieve goals and meet customer needs. • Successfully navigate and manage a multi-tiered sales process for capital equipment, consumables, and services. • Match customer business objectives to Illumina capabilities in order to deliver mutual value. • Effectively prospect for and generate new customer leads and business. • Actively manage existing accounts/customer relationships and continuously work to expand customer base. • Develop and maintain strong customer connections at various levels in the organization. • Proactively engage in ongoing learning of new applications and growth opportunities for Illumina technology, products and services. • Effectively handle interpersonal challenges and keep self/team focused on customer. • Demonstrate win-win approach in negotiations.