Marketing Lead
Location
United States
Posted
3 days ago
Salary
Not specified
Seniority
Lead
No structured requirement data.
Job Description
Role Description
This is a rare role for someone who has spent years on the front lines of marketing, with genuine depth in token marketing and product GTM, and is ready to step into a leadership position where they can build something of their own.
- Building the "Immunefi Engine" for Product GTM and IMU token marketing.
- Working closely with the CEO and leadership team to translate high-level vision into a structured marketing roadmap.
- Setting the strategy, building the systems, and executing directly using AI-powered workflows.
- Looking for someone who already knows how to scale products and services successfully from 0 to 1 in a highly competitive startup environment.
What You Will Champion
- Marketing Systems & Infrastructure: Build the AI-powered operating layer that makes one person capable of running what would traditionally require a team.
- GTM and Product Marketing: Own go-to-market strategy for core products, including defining the ideal customer profile and building messaging architecture.
- Token Marketing & Ecosystem Activation: Lead positioning, narrative, and community engagement for the token.
Success Profile (Who You Are)
- A Builder at Heart: Experience scaling marketing functions from "Zero-to-One" and designing automated workflows.
- Strong Technical Marketing Fundamentals: Defined ICPs, built messaging architectures, and shipped GTM programs.
- A-Player Mentality: Experience in high-ownership roles at turnaround or early-stage startup environments.
- Resilient & Direct: Flourish in high-stakes environments with strong written communication skills.
Preferred Qualifications
- 3+ years of marketing experience with a strong foundation in token marketing or Web3 ecosystem growth.
- Background in crypto audits, cybersecurity, blockchain infrastructure, or developer tools marketing.
- Established network in the Web3 ecosystem.
- Hands-on experience in content programs, PR execution, and event marketing.
Operational Requirements
- Fully remote; globally distributed team.
- Must maintain 4+ hours of daily overlap with US/EU business hours.
Why Join Immunefi
- Autonomy: Direct line to the CEO, own the roadmap and results.
- Purpose: Mission to secure the next trillion dollars onchain.
- Founding scope: Write your own playbook and systems.
- Lean, focused team: Elite team with high standards and zero bureaucracy.
Working at Immunefi
Immunefi is the foremost security platform in the crypto / Web3 space facilitating the protection of billions of user funds. We aim for excellence in all we do and want to build a world-class team of highly skilled professionals who can help us to scale & develop our company.
Our Core Values
- Secure the Outcome: Every decision serves the goal of securing the next trillion dollars onchain.
- Act with High Agency: Full ownership of challenges and driving outcomes forward.
- Constant Vigilance: Protecting the trust that the onchain ecosystem places in us.
What We Offer
- 100% remote-first work environment, flexible schedule.
- Autonomous work environment with trusting, smart, reliable team members.
- Opportunity to build an early-stage company in a dynamically evolving market.
- Chance to make impact and participate in building and securing the ecosystem for smart contracts.
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