We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Senior Lifecycle Marketing Manager
Location
United States
Posted
3 days ago
Salary
Not specified
Seniority
Lead
Job Description
Role Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager - REMOTE. In this role, you will drive the business impact through the design and optimization of customer engagement initiatives. Your work will support customer activation, retention, feature adoption, and revenue growth. You will bridge Lifecycle Marketing with Product and Data, translating insights into actionable experiences that influence customer behavior. This position is ideal for a marketer with a customer journey focus, as you will own pivotal initiatives that shape business outcomes in a Product-Led Growth (PLG) environment.
- Own lifecycle experience direction for assigned journeys or segments
- Define target customer needs and desired behaviors
- Design comprehensive lifecycle experiences across various communication channels
- Translate business priorities into actionable lifecycle initiatives
- Develop hypotheses to measure lifecycle initiative impacts
- Collaborate with cross-functional teams for cohesive strategies
- Monitor and analyze lifecycle performance and optimize based on findings
- Act as an advisor on lifecycle best practices across teams
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- 5-7 years of experience in lifecycle or growth marketing
- Proven experience owning customer journeys linked to business outcomes
- Strong analytical skills with a focus on data-driven decision making
- Ability to influence and collaborate cross-functionally
- Experience in B2B SaaS or Product-Led Growth environments
Benefits
- Flexibility to work remotely or in-office as desired
- Investment in professional development
- Comprehensive health and wellness benefits from Day 1
- 401k plan with up to 4% match
- Generous flexible time-off policy
- Employee Stock Purchase Program
Company Description
Job Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 5-7 years of experience in lifecycle or growth marketing
- Proven experience owning customer journeys linked to business outcomes
- Strong analytical skills with a focus on data-driven decision making
- Ability to influence and collaborate cross-functionally
- Experience in B2B SaaS or Product-Led Growth environments
Benefits
- Flexibility to work remotely or in-office as desired
- Investment in professional development
- Comprehensive health and wellness benefits from Day 1
- 401k plan with up to 4% match
- Generous flexible time-off policy
- Employee Stock Purchase Program
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