• Own Span’s content roadmap and execution. Plan, create, and ship content across written, video, and live formats, including blogs, technical explainers, interviews, email, and events. • Develop and maintain Span’s editorial voice. Ensure consistency and quality across all published work, from long-form thought leadership to product-adjacent content. • Launch and run ongoing content series. Create durable formats and campaigns that engage R&D leaders and builders over time, not just one-off posts. • Partner closely with founders, product, and design. Turn market insight, customer impact, and practitioner conversations into clear, high-signal content. • Produce original interviews and conversations. Identify, host, and publish conversations with engineers, leaders, and thinkers shaping how modern software teams work. • Grow and engage a high-quality audience. Build momentum through LinkedIn, X, trusted partners, and intimate events that engineering leaders actively choose to engage with.