• Own positioning and messaging for products and solutions across priority markets and verticals • Translate product capabilities into clear customer value and outcomes • Develop differentiated narratives grounded in customer needs and competitive context • Lead GTM planning and execution for new products, features, and enhancements • Partner with Product, CSM, and Sales to ensure launches are focused, coordinated, and measurable • Create launch plans that include messaging, enablement, campaigns, and internal readiness • Equip Sales and BDR teams with the tools they need to win, including: Pitch decks and talk tracks, Competitive battlecards and objection handling, Use cases, case studies, and proof points • Partner closely with Sales leadership to gather feedback and continuously improve enablement • Own competitive research and analysis • Translate insights into actionable guidance for Sales and Marketing • Help the organization understand where we win, why we win, and where we need to improve • Develop deep understanding of ICPs, buyer personas, and customer journeys