• Develop targeted acquisition strategies – Build persona-specific campaigns to reach companies running SMS messaging campaigns who need short links and companies using competitor solutions • Launch multi-channel campaigns – Orchestrate integrated campaigns across paid media, content partnerships, webinars, and co-marketing initiatives that drive awareness and new visitor acquisition • Lead paid acquisition – Launch and optimize campaigns through search, social, and display with a focus on pipeline generation and maximizing ROAS • Execute ABM programs – Create and run account-based campaigns targeting high-value SMB segments with personalized messaging and creative that generate a qualified pipeline • Own Rebrandly.com as a growth lever – Continuously improve landing page performance, form conversions, and demo request rates through structured A/B testing and user experience enhancements • Drive data-driven optimizations – Analyze attribution models, funnel analytics, and cost-per-demo economics to prioritize high-impact opportunities and improve conversion rates • Influence growth strategy across the organization – Act as a strategic thought partner across internal teams, sharing best practices, and collaborating closely to identify and execute on growth opportunities.