• Implement and maintain SEO foundations across page types: titles/descriptions, canonicals, robots directives, and consistent metadata patterns. • Design and evolve metadata template systems and workflows that scale across many content pages and reduce regressions. • Implement structured data markup (e.g., JSON-LD/schema) and validate correctness/coverage. • Improve crawlability and discoverability by addressing issues related to site structure, indexing signals, and internal pathways. • Build and refine internal navigation, cross-linking, and user/search engine pathways to improve content discovery. • Support multi-region / multi-language requirements and ensure pages behave correctly across international storefronts/locales. • Create and optimize sitemaps and related indexing mechanisms for better search coverage. • Optimize page performance and load times with pragmatic engineering improvements and careful tradeoffs. • Improve error pages and user guidance to reduce dead-ends and help users recover. • Collaborate with stakeholders to define success criteria, validate impact using analytics/performance tooling, and iterate based on findings. • Assist in scoping, estimation, and planning; participate in code reviews, pairing, and knowledge-sharing.