SmartAsset
An award-winning financial technology company that helps millions of people make smart financial decisions.
Demand Generation Marketing Manager
Performance MarketingPerformance MarketingFull TimeRemoteTeam 201-500Since 2013H1B No SponsorCompany SiteLinkedIn
Location
California + 7 moreAll locations: California, Colorado, Connecticut, Nevada, New York, Maryland, Rhode Island, Washington
Posted
55 days ago
Salary
$91.5K - $130.5K / year
Bachelor Degree4 yrs expEnglishTableau
Job Description
• Own and manage paid acquisition campaigns end-to-end across Google Search, PMAX, and LinkedIn Ads, with direct responsibility for budget pacing, optimization, and scaling.
• Drive MQL volume and quality, optimizing campaigns toward downstream outcomes including SALs, meetings scheduled, and closed deals.
• Design and execute a structured experimentation roadmap across ad creative, audiences, bidding strategies, landing pages, and forms.
• Partner closely with Sales to conduct regular pipeline reviews, diagnose conversion drop-offs, and align on lead quality expectations.
• Analyze and report on campaign and funnel performance using Salesforce, Tableau, Mixpanel, and in-platform reporting to track ROI and pipeline impact.
• Build and maintain clear performance dashboards and reporting to support weekly, monthly, and quarterly business reviews.
• Support paid-acquisition-related lifecycle touchpoints (e.g., basic email nurtures, follow-ups, messaging tests) in partnership with Revenue Ops and the Demand Gen team.
• Collaborate with Revenue Ops and Analytics to ensure accurate tracking, attribution, and data integrity across systems.
Job Requirements
- At least 4 years of B2B demand generation or performance marketing experience in B2B.
- Proven experience managing paid media end-to-end, with direct responsibility for budgets, bid strategies, keyword and audience strategy, and optimization.
- Expert-level Google Ads experience (Search and PMAX) and strong LinkedIn Ads experience, including audience strategy, creative testing, and funnel optimization.
- Demonstrated ability to optimize beyond top-of-funnel metrics, with a strong understanding of full-funnel performance (MQL → SAL → Meeting → Closed Deal).
- High data fluency, with the ability to independently pull, QA, and interpret data from Salesforce, Tableau, Mixpanel, and ad platforms.
- Strong analytical and problem-solving skills, with a track record of identifying performance issues and acting decisively on insights.
- Technical marketing competency, including conversion tracking, UTMs, attribution concepts, and diagnosing tracking or data discrepancies.
- Autonomous, execution-oriented mindset — comfortable prioritizing, experimenting, and delivering results with minimal oversight.
- Clear, confident communicator who can explain performance insights, tradeoffs, and recommendations to marketing and sales stakeholders.
Benefits
- Fully Remote Work: All roles are fully remote within the contiguous U.S., giving you flexibility to do your best work from where you thrive.
- Comprehensive Health Coverage: Multiple Medical, Dental, and Vision plan options through trusted national carriers—so you can choose what fits your needs.
- Life & Disability Protection: Company-paid Life/AD&D coverage, with options to add supplemental life and disability plans for extra peace of mind.
- Financial Wellness: 401(k) with employer match, pre-tax savings through FSA and HSA options, and equity packages offered for every role.
- Time Off That Works: Generous vacation, sick, and parental leave policies—because balance matters.
- Additional Perks: Pet insurance, home office stipend, and Employee Assistance Program (EAP)
