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VP, Lifecycle Marketing
Location
United States
Posted
61 days ago
Salary
Not specified
Job Description
Job Requirements
- Bachelor’s degree
- MBA
- 10+ years of experience in lifecycle, CRM, or retention marketing
- At least 7 years in a senior leadership role in large-scale organizations
- Proven track record of developing and executing lifecycle strategies
- Expertise in Salesforce Marketing Cloud or equivalent enterprise CRM platforms
- Deep knowledge of segmentation, automation, and personalization frameworks
- Strong understanding of compliance and regulatory requirements in email/SMS marketing
- Demonstrated success in leading teams and managing cross-functional collaboration
Benefits
- Health insurance
- Professional development opportunities
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