• Own marketing strategy and deliverables across multiple high-complexity projects • Lead development of target product profiles (TPPs), value propositions, positioning, and business cases that are financially rigorous and evidence-based • Integrate clinical insights into marketing strategy, ensuring product concepts reflect patient outcomes, medical need, and clinical evidence • Lead market opportunity analyses, including competitive assessment, market potential, and unmet need identification • Build out robust business cases, including revenue projections, NPV analyses, cost of goods considerations, and pricing strategies • Serve as the primary marketing liaison on the new product core team • Align marketing inputs with cross-functional plans, timelines, and operational constraints • Collaborate with PMO to ensure stage-gate readiness