• Own and drive end-to-end product analytics and experimentation for key consumer-facing products and initiatives • Design, execute, and analyze A/B and multivariate experiments • Partner with Product Managers to define clear hypotheses, success metrics, and guardrails for experiments and product launches • Conduct deep-dive analysis on user behavior, funnels, cohorts, and journeys • Translate complex analytical findings into clear, actionable recommendations for technical and non-technical stakeholders • Develop and maintain key product KPIs, dashboards, and monitoring metrics • Ensure accurate event tracking and data instrumentation for new and existing product features • Build analytical models or ML solutions where appropriate • Act as a thought partner and data leader within product teams • Support ad-hoc analyses and strategic deep dives that influence roadmap prioritization and business strategy