• Develop and implement sales and go-to-market strategies to achieve revenue targets and expand market share within the Division and works closely with distributor management leadership to drive Liquid Death brand performance in all accounts • Lead, mentor and motivate high-performing sales team, providing guidance to drive individual achievement and team success • Responsible for developing and managing volume and financial forecasts, and managing sales P&L and budgets • Develops annual and trimester business plans and offers strategic insights and direction for the development of channels, customer/distributors, and regional sales strategies • Builds strong relationships with key constituents at distributors across the Division • Ability to directly manage a small amount of Key Account call points. Identify opportunities, build a plan and execute with the distributor network • Lead, coach, and grow a team of RDMs, SEMs, and FSRs • Establish a performance culture with rigorous KPI tracking, field routines, and accountability to drive results • Partner with distributors to win distribution, maximize velocity, brand visibility, building brand ambassadors at the DP level, and improve execution levels • Deepen distributor relationships through clear expectations, incentives, and joint business planning