• Deliver insights into customer acquisition channels, conversion drivers, and first-purchase behavior. • Track retention metrics such as repeat purchase rate, churn, and customer lifetime value (CLV). • Identify opportunities to improve acquisition efficiency and strengthen loyalty programs. • Analyze customer behavior, channel dynamics, and performance drivers across the DTC business. • Identify risks, opportunities, and growth levers, shaping weekly trading and leadership conversations. • Translate complex data into clear narratives that influence strategic priorities. • Partner with marketing teams to evaluate campaign performance and channel mix. • Connect marketing investments to incremental sales, guiding spend allocation and optimization. • Assess acquisition vs. retention impact of campaigns, ensuring balanced growth strategies. • Simplifying complexity and inspiring action across merchandising, marketing, operations, and customer experience. • Champion a test-and-learn culture, challenging assumptions and driving continuous improvement. • Provide insight-driven recommendations that shape DTC strategy and customer experience initiatives. • Build scalable dashboards, reporting tools, and models that empower leaders with actionable insights. • Streamline reporting processes to free up capacity for deeper strategic analysis. • Ensure acquisition and retention metrics are embedded into decision-making processes. • Serve as a trusted advisor across the DTC business, influencing stakeholders with compelling storytelling. • Mentor colleagues and elevate analytics capability, embedding data-informed decision-making across teams. • Promote a culture of curiosity and insight-driven thinking across the organization.