• Drive enablement of the field marketing strategy aligned to pipeline and revenue target • Build quarterly and annual field marketing plans that integrate: • Twin-hosted events (executive dinners, roundtables, summits) • Externally sponsored conferences and trade shows • Client and co-marketing initiatives • 1:1, 1:few, and 1:many ABM programs • Client + member testimonials • Ensure all programs align with GTM priorities and sales objectives • Plan, manage, and execute high-impact events from end to end, including: • Contract negotiation, budgeting, logistics, staffing, and vendor management • Pre-event promotion and post-event follow-up motions • Serve as the primary point of contact for event execution and onsite coordination when needed • Ensure each event is optimized for pipeline generation, engagement, and brand visibility • Act as the primary field marketing liaison to the client success and sales team • Partner closely with Sales and Client Growth and Success team leadership to: • Identify priority accounts and opportunities • Design targeted ABM and field programs that accelerate deal progression • Enable strong pre-, during-, and post-event sales motions • Drive adoption of field marketing and sales enablement tools to support scale and consistency • Develop and execute co-marketing programs with strategic partners • Plan and launch joint initiatives including events, webinars, and integrated GTM campaigns • Ensure alignment across marketing, sales, and partner teams • Own field marketing performance tracking and reporting, including: • Leads, MQLs, SQLs, pipeline generated and influenced • Build dashboards and share insights with stakeholders (SF + Hubspot) • Continuously test, optimize, and improve field programs based on performance data • Partner with Growth, Product Marketing, Content, and Design teams to develop event and field assets • Support content needs including landing pages, nurture flows, signage, and enablement materials • Manage event budgets, timelines, and tracking frameworks • Support creation of member + client testimonials to support Sales and Client Success team needs • Create repeatable processes, templates, and toolkits to scale the field marketing function