• Partner with Marketing Business GM to define and lead the strategic product roadmap for automotive marketing analytics, loyalty studies, and digital marketing audience generating products • Identify market opportunities and emerging trends across automotive, consumer behavior, and performance marketing • Develop long-term product vision aligned with our goals and revenue targets • Lead end-to-end product lifecycle: discovery, requirements, prioritization, develop, launch, and iteration • Collaborate with engineering, data science, analytics, UX, and marketing teams to deliver high performing, scalable products • Ensure product solutions incorporate accurate automotive data, segmentation models, loyalty measurement methodologies, omnichannel audience activation workflows and measurements • Work with automotive OEMs, dealerships, digital marketing agencies, and enterprise accounts to understand needs and use cases • Represent the product suite externally through customer meetings, industry events, and solution demos • Translate customer feedback into applicable product requirements • Mentor product managers and foster a culture of innovation and data driven decision-making • Partner with Technology, Sales, Operations, and Marketing to lead product adoption, go to-market strategies, and training • Align teams around KPIs such as revenue growth, customer retention, product engagement, and market expansion