• Develop and maintain differentiated messaging frameworks for DTN’s weather products and platform capabilities in select verticals. • Craft persona- and vertical-specific value propositions that resonate across industries and define the evolution of the ICP’s. • Ensure messaging aligns with DTN’s broader narrative around operational decisioning and risk mitigation. • Build go-to-market planning for new product launches, feature enhancements, and platform-level capabilities in the Weather portfolio and verticals. • Collaborate with Product, Sales, and Marketing to drive awareness, adoption, and engagement on new products and solutions. • Outline launch and GTM plans for new products that include sales enablement, content assets, and launch theme readiness. • Incorporate the voice of the customer into launch planning and display curiosity for sharing awareness of our weather solutions and products. • Create tools, collateral, and messaging that enable Sales and Customer Success to position DTN effectively in competitive deals. • Develop sales pitch decks, battlecards, and one-pagers tailored to vertical-specific use cases. • Conduct market and competitive research to inform messaging, sales enablement, and product strategy.