• Develop and execute weekly, monthly, and annual marketing plans to drive qualified traffic, partnering closely with on-site teams and leveraging available resources and staffing. • Collaborate with local management to establish, maintain, and strengthen relationships with university officials, business partners, residents, and other key stakeholders to create marketing opportunities. • Manage and optimize third-party marketing and leasing platforms, regularly reviewing and refreshing messaging, campaigns, and offers to maximize lead generation. • Maintain accurate and detailed market source tracking within Entrata, analyzing performance to identify and prioritize high-performing traffic sources. • Establish, implement, and track leasing goals and renewal strategies to achieve occupancy targets, motivating leasing teams through creative goal boards, contests, and incentive programs in partnership with leadership. • Lead and support training initiatives focused on sales and leasing best practices, including curb appeal, tour paths, sales techniques, follow-up strategies, and effective use of leasing tools and technology. • Support Property and Regional Managers in maintaining positive reputations and strong relationships with universities and surrounding communities. • Partner closely with Leasing Managers, Regional Marketing Specialists, General Managers, and Regional Directors to ensure alignment and seamless execution of marketing and leasing initiatives. • Assist with special projects and additional initiatives as assigned.