• Own the full growth funnel across acquisition, activation, conversion, and retention • Instrument and maintain analytics across the product and define all core growth events and metrics • Measure traffic sources, attribution, and downstream user behavior to understand true conversion drivers • Identify funnel drop-offs and efficiency opportunities through cohort, funnel, and experiment analysis • Design and run growth experiments across channels that increase conversion throughout the funnel • Connect product releases and feature launches to measurable impacts on growth and retention • Analyze SEO and organic performance through a conversion and intent lens