• Achieve/exceed sales goals in the assigned territory through promotion of Vyjuvek to pediatric dermatologists and other key stakeholders involved in the diagnosis, management and treatment of DEB • Drive patient identification through appropriate HCP driven strategies including market development, increase brand awareness through building and executing a territory strategy/account plan; continuously assess opportunities within markets and accounts to launch successfully • Promote and educate healthcare professionals on the indication, usage, specifications, safety and efficacy of Vyjuvek through meetings, presentations, and other appropriate means. • Effectively prioritize and manage time, activities, and resources in order to optimize access to academic and community HCPs • Build consultative sales relationships and maintain effective communication with key customers and prospects • Collaborate with internal stakeholders across all commercial departments including patient services, field reimbursement, and others to ensure access at site of care and that logistics are in place to administer medications • Intelligently use and organize data to prioritize opportunities • Develop and implement a strategic territory business plan to exceed goals • Responsibly manage and utilize company resources, including IOE (in-office education) budget, company literature/marketing materials, and patient materials • Foster teamwork and proactive, open communication, ensuring coordination of promotional efforts with peers • Execute speaker programs, local sponsorships, displays and exhibits, both in and out of office across multiple account types: academic institutions, physician offices, infusion centers, and alternate site locations • Demonstrate corporate values by adhering to corporate policies, guidelines and mission. • Maintain and manage administrative requirements of managing a territory, including business planning, recording activities in CRM system, expense reporting and review of territory performance • Attend company meetings and conferences (national, regional and local) as needed/assigned. • Other duties as assigned