• Support day-to-day operations of the marketing technology stack, including HubSpot, Salesforce, 6sense, chat tools, and data enrichment platforms. • Assist with regular audits to ensure data integrity and proper system integration. • Help maintain the HubSpot–Salesforce integration, troubleshooting sync issues and escalating as needed. • Support evaluation and implementation of new marketing tools in partnership with RevOps. • Support the inbound lead process, ensuring leads are routed, scored, and assigned correctly. • Assist with maintenance of lead scoring models and lifecycle stages based on guidance from Marketing and RevOps. • Monitor lead flow from marketing to sales and flag issues or inconsistencies. • Build and maintain basic automation workflows in HubSpot and Salesforce for lead nurturing, segmentation, and scoring. • Assist with data enrichment processes to improve lead and account data quality. • Partner with RevOps on lead flow through Gong and other enablement tools. • Execute campaign setup and enrollment for events, webinars, demand generation, and partner campaigns. • Track campaign KPIs and assist with performance reporting. • Support campaign influence reporting and pipeline attribution in Salesforce. • Collect campaign metrics and support ROI and conversion analysis. • Assist in the preparation of weekly and monthly marketing reporting packages. • Help maintain dashboards tracking funnel performance, lead conversion, and campaign impact. • Partner with RevOps on pipeline reporting and data validation to support forecasting and leadership insights.