• Build a scalable field marketing framework, aligning regional programs to corporate demand generation and pipeline goals • Define and standardize “program in a box” templates for repeatable execution • Partner closely with Sales and RevOps to identify high-priority accounts and locations • Establish a marketing-led framework for audience and attendance strategy • Build quarterly and annual field plans and budgets that include executive experiences, customer expansion programs, and partner activations • Evolve sports marketing activations (e.g., NHL and NBA partnerships) into repeatable VIP experiences • Define and execute a marketing-led strategy for attendee acquisition and engagement • Evolve sports marketing activations into repeatable VIP experiences across Tier 1 and Tier 2 cities • Develop pre-, during-, and post-event engagement strategies that convert attendance into pipeline • Oversee the team responsible for operational execution and attendee experience • Scale regional CISO round table events, third-party forum sponsorships, and thought leadership events • Select regional IT security event sponsorships that align to 1Password’s brand and demand generation objectives • Standardize execution through turnkey event kits • Build post-event incentive frameworks that drive re-engagement and accelerate opportunity generation • Collaborate with the partner leadership and partner marketing teams to identify opportunities for sponsored or jointly executed field marketing events • Launch joint customer and partner user groups, co-sponsored field activations, and better-together campaigns • Enable scalable partner-led field activations through plug-and-play templates and brand assets • Define KPIs that link every field activation to pipeline impact • Build reporting frameworks and dashboards that track performance across program types, regions, and personas • Analyze outcomes, surface insights, and continuously optimize tactics, budgets, and partner strategies • Build and lead a high-performing team. Coach and mentor direct reports • Build repeatable, automated customer journeys leveraging email, in-app messaging, knowledge base, community, and AI/automation