• Help build and execute on the account-based experience (ABX) strategy • Gather insights from sales, customer success, internal data sources, and external research • Partner with marketing teams to understand account funnel progression, target personas, state messaging nuances, and content available for program usage • Participate in the editorial calendar process to surface needs for future content • Develop unique messaging for programs • Complete strategy briefs for programs and lead program kick-off conversations • Conceptualize, draft, and build email drip and nurture programs • Assist with advertising program development • Partner with Events team to advise on district nuances • Act as the primary marketing contact for sales and customer success teams • Partner with Revenue Operations and Data & Analytics to establish KPIs and measure program success