• Define and own the enterprise engagement strategy and operating model across the Wellbeing platform • Establish a scalable, repeatable approach to member activation, sustained participation, re-engagement, and long-term behavior change • Align engagement strategy with clinical, product, and business priorities • Own enrollment, engagement, utilization, and outcome performance with direct accountability to defined KPIs • Define, track, and continuously optimize enterprise engagement metrics, including daily, monthly, and cohort–based KPIs • Translate engagement performance into clear, actionable insights for executive leadership and cross–functional stakeholders • Design and optimize personalized, measurable engagement pathways across clinical conditions, risk profiles, and general preventive use cases • Operationalize both rules–based and model–driven personalization at scale to support sustained engagement and outcomes • Lead day–to–day engagement performance management, including DAU/MAU trends, funnel conversion and drop–off analysis, re–activation effectiveness, and long–term participation • Rapidly identify performance gaps and implement corrective actions in partnership with product, clinical, and analytics teams • Own the end–to–end engagement framework, including campaign strategy and orchestration, activity design, engagement workflows, and targeting logic • Oversee content strategy as a core engagement lever, ensuring all content is purpose–built to drive defined engagement and outcome goals • Ensure campaigns, workflows, and content are tightly integrated into product and clinical experiences • Identify, test, and operationalize data–driven engagement protocols to continuously optimize performance • Establish a strong feedback loop between engagement insights and platform evolution • Build, scale, and lead a high–performing Engagement function encompassing Engagement Strategy and Content • Establish clear roles, operating rhythms, and performance expectations across the function • Develop leadership bench strength and drive functional maturity over time • Deliver measurable improvements in enrollment conversion, time–to–first–value, sustained engagement, clinical and economic outcomes, and ROI through a scalable, repeatable engagement system.