• Design and develop high-quality Power BI reports and dashboards that align to business goals and stakeholder needs. • Translate business requirements into scalable BI solutions, including dashboards, scorecards, KPI tracking, and ad-hoc reporting. • Create and maintain reusable Power BI assets (measure libraries, templates, report standards, certified datasets). • Develop and maintain Power BI semantic models (datasets) using best practices (star schema, proper relationships, optimized DAX). • Build and optimize DAX measures, calculations, and model performance to ensure fast, reliable reporting experiences. • Partner with Data Engineering and IT teams to define data requirements and improve data quality and accessibility. • Ensure consistency of KPI definitions, business logic, and metric interpretation across dashboards and stakeholders. • Contribute to and support a structured approach to certified dashboards/datasets, KPI documentation, and reporting governance. • Establish and maintain strong documentation, including metric definitions, refresh cadence, and data lineage. • Implement and maintain Row-Level Security (RLS) and access control structures aligned to business and security requirements. • Ensure dashboards follow data handling, privacy, and compliance requirements as defined by internal governance and security teams. • Provide production support for BI solutions, including troubleshooting, incident resolution, and continuous enhancement. • Monitor and improve performance, refresh reliability, and user experience. • Identify opportunities to improve efficiency via automation, self-service enablement, and reduction of recurring manual reporting requests. • Act as a trusted partner to business leaders, supporting prioritization, planning, and reporting roadmap discussions. • Mentor junior BI developers/analysts and support standardization of development practices across the team. • Contribute to process maturity, including intake/triage, requirements definition, and delivery best practices.