• Identify content opportunities: Lead content research across SEO and AEO. Analyze keyword trends, monitor competitor coverage, track LLM citation patterns, and identify gaps where Clerk can establish or strengthen authority. • Create and ship content: Manage content generation using LLMs and by collaborating with technical team members. Scale distribution beyond clerk.com by building presence on high-authority developer platforms (Reddit, Medium, dev.to, GitHub, technical newsletters, community hubs) to increase domain authority and citation surface area. • Measure and report on performance: Define what success looks like for both AEO and SEO. Instrument metrics for AI visibility, including citation frequency, accuracy, and referral traffic from AI sources. Own channel analysis and reporting to keep the wider organization informed and to surface opportunities for optimization. • Own website discoverability: Ensure proper structure, functionality, and crawlability for both traditional search engines and LLMs. This includes technical SEO fundamentals as well as emerging best practices for schema markup, structured data, and content architecture that improve LLM citation rates. • Build the AEO playbook: Document frameworks for content structure, FAQ patterns, and comparison formats. Understand how models evaluate authority and technical depth, then translate that into actionable guidelines. Iterate based on observed model behavior and emerging research. • Bridge SEO and AEO: Traditional search still matters. Balance investments between Google/Bing visibility and the growing share of traffic originating from AI interfaces. Understand where these strategies overlap and where they diverge.