• Develop and execute US-specific marketing plans for High Level Disinfection portfolio is aligned with global strategy • Analyze market trends, competitive landscape, and customer insights to inform strategy and identify growth opportunities • Define and track KPIs to measure campaign effectiveness and business impact • Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption • Lead the creation of sales collateral, value propositions, and objection-handling resources tailored to customer segments • Support sales team with strategic account planning and customer engagement strategies • Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness • Monitor product performance and recommend portfolio adjustments based on market feedback and data • Lead Voice of Customer (VOC) initiatives to gather feedback and identify unmet needs • Represent ASP at key industry events, customer meetings, and advisory boards • Manage marketing budgets, timelines, and agency/vendor relationships • Ensure compliance with all regulatory and legal requirements in marketing communications • Maintain accurate documentation and reporting of marketing activities and outcomes • Lead US product launch strategy for new High Level Disinfection, including cross-functional planning, training, and execution • Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs • Champion the High-Level Disinfection brand within the US market, driving awareness, differentiation, and preference • Lead the planning, development, and execution of impactful national sales meetings content for High Level Disinfection category and commercial events