• Lead the brand strategy across the business, ensuring we have a clear and differentiated position in the market. • Define the brand vision and identity, and bring consistency and clarity across audiences, programs, and channels. • Own the creative vision, setting standards for visual identity, messaging and storytelling, partnering with internal teams and external agencies to bring it to life. • Drive Iterable’s content strategy, including flagship research, executive thought leadership, SEO content, and data-driven storytelling. • Lead integrated brand campaigns, driving the overarching narrative, creative concept, and market-facing storytelling. • Define how brand impact is measured, including awareness, consideration, engagement, and influence on pipeline and revenue. • Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability.