• Drive end-to-end lifecycle strategy — from trials and onboarding to activation, adoption, expansion, and value realization. • Create frameworks and playbooks that operationalize lifecycle motions across product, GTM, and customer-facing teams. • Define and articulate compelling customer value journeys rooted in outcomes that matter. • Translate usage data, customer signals, and behavioral insights into actionable initiatives that improve time-to-value. • Develop tools, enablement materials, and messaging that empower Sales, Customer Success, and CX teams to effectively engage customers across lifecycle stages. • Partner with RevOps to operationalize triggers, plays, and metrics that drive consistent lifecycle execution. • Establish clear success metrics for lifecycle performance, measure impact, and iterate based on performance and customer feedback.