• Lead end-to-end setup and deployment of paid social campaigns across priority platforms, ensuring all assets, tracking, and campaign details are delivered accurately and on time to the agency. • Partner with brand, creative, and influencer teams to develop and refine platform-specific creative assets, providing insights and best practices to guide content direction. • Monitor performance and pacing, collaborate with the agency on in-flight optimizations, and provide clear insights and recommendations based on campaign data. • Work closely with brand, influencer, and e-commerce teams to ensure paid social aligns with product priorities, launches, and broader DTC initiatives. • Maintain organized documentation, ensure all creative adheres to brand and platform standards, and support structured testing across creative, audience, and placement variables. • Support special projects and ad hoc tasks as assigned by your manager to meet evolving channel and business needs.