• Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives • Develop and maintain the CDP adoption framework, ensuring alignment with enterprise data governance and privacy standards • Lead the segmentation and audience strategy, enabling precise targeting, personalization, and measurement across channels • Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements • Partner with MarTech, CRM, and Analytics teams to design scalable data flows between systems (CRM, SFMC, eCommerce, etc.) • Collaborate with InfoSec and Privacy teams to uphold data protection, consent management, and ethical data practices • Manage external vendors and implementation partners to ensure delivery of business and technical outcomes • Define KPIs and success metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness in partnership with the Marketing Analytics team • Stay informed on emerging trends in CDP, data privacy, and identity resolution to guide platform evolution and innovation • Work closely with InfoSec and Privacy teams to maintain adherence to GDPR, HIPAA, CCPA, and other data regulations • Drive organizational enablement and training to increase adoption and maturity of CDP capabilities across teams • Champion innovation in data utilization, personalization, and marketing efficiency