• Build the CTV product vision and roadmap that serves all marketer types: direct-to-consumer brands, e-commerce, emerging businesses, and B2B teams running account-based advertising. • Conduct user research across B2C and B2B segments to understand unique targeting, creative, and measurement needs for CTV. • Define user stories, acceptance criteria, and requirements that balance customer value, feasibility, and long-term scalability. • Deliver small and medium features that improve CTV targeting, inventory access, creative workflows, AI-driven optimization, and cross-channel reporting. • Partner with Data Science to incorporate predictive models and optimization insights that improve return on ad spend. • Analyze performance to identify opportunities to enhance efficiency, incrementality, audience reach, and pipeline impact for varying customer goals. • Enable seamless activation of CTV campaigns within the broader AdRoll platform, ensuring strong integration with retargeting, display, social, and ABM workflows. • Help ensure GTM teams, AM, CSM, Sales are trained and equipped to onboard customers to new CTV features successfully.