• own Empowerly’s webinar program end to end and be trusted to turn live and on-demand experiences into real student and family outcomes. • set the webinar strategy and roadmap, defining where and how webinars fit into Empowerly’s acquisition engine. • build the systems that allow the program to scale efficiently. • work closely with lifecycle, paid social, SDR, creative, and data partners to align messaging, promotion, follow-up, and sales handoff. • continuously refine content, formats, and targeting using performance insights.