• Design, develop, and maintain Power BI dashboards, operational reports, and datasets. • Build reports that connect directly to SQL Server views and stored procedures for real-time or near real-time operational insights. • Create efficient data models (Star Schema or Snowflake) optimized for performance and scalability. • Develop and validate DAX measures, Power Query transformations, and visualizations following best practices. • Collaborate with business users to translate reporting needs into actionable analytics solutions. • Implement row-level security (RLS) and manage user access within Power BI Service. • Support data validation, performance tuning, and report optimization activities. • Develop semantic models and standardized datasets for self-service and reusable analytics.