• Perform social listening across channels to identify relevant trends and opportunities for content to drive engagement and relevancy. • Generate and present innovative social concepts and recipes for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram. • Design, produce, edit, and write post copy for all social content across TikTok and Instagram. • Serve as on-camera talent as needed, bringing energy and engagement to each piece of content. • Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc. • Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal. • Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution.