• Conduct in-depth review of competitors’ products for additional insights. • Use wide-range of techniques to research, understand, and communicate customer insights in order to inform design decisions. • Create storyboards to reflect a typical customer. • Conduct complex analysis of usage data and traffic patterns. • Conduct A/B tests to measure customer response. • Prototype products for user testing. • Produce low and high-fidelity wireframes for internal stakeholders and engineering teams. • Evaluate and improve Natera’s digital experiences from a usability and business goals perspective using a wide-range of creative solutions. • Work cross functionally with sales, marketing, customer support, and engineering teams to design digital products. • Be the customer voice for both Natera patients and providers. • Manage and understand analytics to measure digital product performance.