• Develop copy that translates our products, brand, and value propositions into compelling concepts, content, and end-to-end consumer experiences. • Write high-performing CRM copy including emails, push notifications, SMS, headlines, and longer-form content. • Demonstrate a strong understanding of business objectives and create copy aligned to marketing, brand, and growth goals. • Collaborate confidently with design partners, stakeholders, and legal to ensure clarity, compliance, and creativity in every deliverable. • Bring forward fresh ideas and new approaches that deepen engagement and resonate with our audience. • Stay up to date with industry trends, CRM best practices, and shifts in digital culture.