• Participating in discovery and requirements sessions to understand business goals and translate them into tracking plans • Collaborating with developers and the Analytics Lead to design and document data layer specifications for GA4 tracking • Implementing and validating events using Google Tag Manager, including tag configuration, triggers, variables, and testing • Configuring and maintaining Google Analytics 4 properties, including events, parameters, custom dimensions, and conversions • Troubleshooting and validating tracking with debugging tools such as GA4 DebugView, Tag Assistant, or similar tools • Supporting GA4 data exports and modeling within BigQuery to structure data for reporting and analysis • Building reports and dashboards using Looker Studio or other visualization tools to communicate insights • Performing quality assurance, audits, and ongoing maintenance to ensure accurate and consistent measurement • Collaborating with media, strategy, and development teams to ensure analytics aligns with overall business objectives • Supporting documentation, tagging governance, and measurement frameworks • Staying current with analytics best practices, privacy standards, and updates across the Google ecosystem