• Partner closely with Business, Product, and Growth teams to translate hypotheses and requirements into quick, production-ready frontend releases • Build and iterate on small, targeted features using Optimizely experiments, feature flags, and personalization • Implement code-based Optimizely experiments within a modern frontend stack (React / Next.js) • Ensure experiments are clean, isolated, and reversible with minimal tech debt • Collaborate with Analytics to ensure accurate tracking, event instrumentation, and experiment measurement • Optimize for page performance, accessibility, and cross-browser compatibility • Support rapid testing cycles while maintaining high engineering standards • Debug, monitor, and quickly fix issues arising from experiments or releases