• Plan, build, and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads, and Reddit • Familiarity with platforms like Google Analytics and ability to create custom data models in Excel/Google • Communicating with clients via Zoom, phone, and email on a daily basis • Analyze campaign performance, share key insights, and make recommendations for optimization • Provide insights to help impact and improve team strategy • Stay current on trends in digital marketing, best practices, and emerging products and platforms • Involvement in the training and mentoring of new hires and junior staff